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Your beauty salon online: the right publication on the right social networks

Small businesses have as much interest as large multinationals to be present on social networks. They are instruments of visibility, information and communication. But creating a thousand profiles and pages dedicated to your beauty salon will only have a limited effect if you do not know how to use them effectively. We will explain to you which media to choose, why, and what to publish.

1. Facebook: develop the reputation of your beauty salon

a. Why?

Facebook is the most used social network in the world. And many of those could be your potential clients..

But for a beauty salon, Facebook is particularly useful because it allows you to group your community (and therefore a database) on the same medium and easily promote your services.

Facebook and its reach is especially ideal to boost your visibility and improve your e-reputation.

b. How?

Facebook offers many tools, potentially beneficial to the reputation of your beauty salon.

c. The little + for you salon : the ideal publication

Take advantage of Facebook Ads to geographically target people with advertising. You are guaranteed to advertise for a low price to individuals close to your beauty salon.

2. Twitter : communicate with your clientele

a. Why?

Twitter is often referred to as the instrument of instantaneity. It is therefore advantageous when it is used as a communication medium. Ideal to answer your customers' questions in a few minutes, to confirm availability or to promote some of your services.

b. How?

c. The little + for you salon : the ideal publication

Use tweets to share your promotions, special offers or new products. A way to distinguish yourself from the competition, to highlight your specialities and position yourself as an expert in your field.

3. Instagram : indispensable tool for professionals in the well-being industry

a. Why?

Instagram is a social platform for photo sharing, and particularly useful when you are working in the well-being sector. It’s a visual tool and allows more freedom than other social networks, Instagram allows you to promote your aesthetic institute creatively, but since it is saturated with profiles related to fashion and beauty, it is all about standing out.

b. How?

The little + for you salon : the ideal publication

Post photos of your installations, your achievements and be sure to make use of the beauty and wellness hashtags commonly used by influencers in the sector as well as on those taking the name of your institute.

4. LinkedIn : essential for freelancers

a. Why?

LinkedIn is somewhat different from the social platforms presented above because it is the number one professional network. It is therefore useful for any B2B approach, so for addressing other professionals. If it is an ideal prospecting site for freelance makeup artists for example, it can also be a useful way for beauty institutes to find new partnerships.

b. How?

On LinkedIn it is possible to publish in all kinds of formats (videos, photos, documents, links, etc.)

c. The little + for you salon : the ideal publication

Participate in discussions about the wellness sector and use these circles to associate with other aesthetic institutes and create pop-up events together.

We have given you a brief introduction to how social networks work, their function and worth, and how they can be used to promote your beauty salon. However, just be sure to note that there is no universal rule and the main thing is to publish quality content that interests your clients!