5 tools for improving the content of your SMB website

Managing an SMB website and keeping it updated requires a certain level of knowledge and, beyond that, demands original and attractive content. You might have plenty of ideas, and yet your website is struggling to get off the ground. Here, we present a selection of tools that can become close allies in your battle to improve your site content.

1. Google Trends: search trends analyzing tool

Google Trends is a tool that combines ease of use with high performance. Indeed, it is a permanent, online statistical service that allows you to see how many times a term has been searched on Google.

This service also allows users to align themselves with certain key words while taking the focus off certain others.

Google Trends allows all kinds of SMBs to adapt their content to reflect current search trends. The primary goal for a small business is to be able to visualize the volume of searches for a particular term over a given period or in a particular region. Moreover, the site enables you to analyze searches from all over the world.

The benefits are direct: increased traffic, potentially followed by an increase in popularity and thus in your sales.

2. Ruzzit: the level of virality as a concept for content

Ruzzit is a platform that assesses the virality levels of social media posts.

This tool gives access to a schedule of popular posts, thereby offering SMBs to create content that addresses a particular subject or avoids another, e.g., in the context of an advertising campaign. It is also possible to search by media type or topic.

3. Google Fonts

The platform follows a very simple principle: it supports over 600 different open source fonts that are optimized for use with websites.

The platform is interesting for SMBs in terms of graphic design, because form is as important as function! Indeed, as we explained not long ago in our article on tips for creating high-quality content for your SMB website, the ability to design well-spaced content with a clean and original layout is an essential skill. In short, Google Fonts provides a genuine boost for beginners and more experienced creators alike when it comes to improving the quality of your content.

4. Site inspire: a gallery with the best web designs

With a website layout looking like an art gallery, this online platform collects the designs of some of the best looking, most attractive websites. In the same vein as Google Fonts, the aim of this site is simply to serve as a source of inspiration for those who visit it.

This is an interesting resource for SMBs in that it provides inspiration and enables even beginners with relatively low skill levels to learn about the world of web design.

5. CoSchedule: a vital editorial scheduling tool

Whether you’re a private individual or an SMB, it is a good idea to run a blog in parallel with your website. While the concept might appear a little overblown, blogs are an important tool and play a major contribution to making sure that your site performs well in search rankings. However, you will undoubtedly be wondering where to find the time to maintain both a website and a blog. This is where CoSchedule comes in.

It enables you to create and organize your content (such as newsletters and blog articles) from a single location. With an intuitive interface, it offers a substantial time saving while being extremely easy to use. As such, saving time indirectly means improving your content, and CoSchedule offers a variety of features including analyzing your titles for their search engine performance.

The only slight disadvantage: accessing the software requires a $15 monthly subscription.