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How to grow your small business in 2017

As an entrepreneur, your main objective is to develop your small business in order to increase your turnover. However, it’s not as simple as it seems. To do so, we’ll help you discover some great strategies to help you grow your SMB.

Customer satisfaction

As you probably know very well, word-of-mouth is one of the best forms of advertising. It is a completely free and effective marketing tool. It is therefore important to carry out frequent satisfaction surveys, because an unhappy customer will not hesitate to let his network know; but also, do so directly online, especially via social networks or forums. When you understand what is wrong with your dissatisfied customers, you can then provide solutions. Do not hesitate to offer them a sponsorship system that will allow dissatisfied customer to benefit from significant advantages.

Referencing your website

If you have a website, it is very important to do what you can to have your website appear in a search engine’s first results. Thus, by increasing the traffic on your website, you will increase visibility, but also, you’ll be more likely to make sales and increase your turnover. To do so, you’ll have to bet on specific keywords, or call on an SEO expert. Heek has provided a complete SEO guide to help you out.

Betting on your prospects

Generally within a small business, prospects are scattered. It is therefore beneficial for you to create a database of all prospects and potential clients. This contact database will allow you to set up prospective commercial operations, and to re-launch them on a timely regular basis.

Play with events

Events are a gold mine for all companies and even for small businesses. Indeed, you have to bet on this point by playing with specific dates. Do not hesitate to sell limited editions or offer discounts for a music festival, Valentine's Day, etc. Your main goal is to make your potential customers feel the urgency, and also the bargain. You will see that this will have a direct impact on your growth.

Build customer loyalty

By creating a history with your customers, they will feel privileged, and this will increase their satisfaction. Keep in mind that retaining a customer is much cheaper than acquiring a new customer. This will allow you to grow your sales, and your customers will speak positively about you, which can only be beneficial to your growth.

Trust social networks

You may still be dubious about the use of social networks for your small business. However, we assure you that this will provide a real boost or your business’ growth. No financial investment is required, you simply need to promote your products and business. Try to create a buzz with a touch of originality to attract your customers’ attention. Social networks will have a positive impact on your growth, and you will soon see all the positive spin-offs.