How to improve your online presence for your small business?
In order to make the most out of your online's visibility to help you grow your small business, you will need to constantly maintain and improve its presence. It doesn't do much just to be present online. If you want to grow your business and traffic to your website, here are a few tips to help you improve your online presence.
1. Quality content
You already know that it is important that your website is professional. This includes the content that you publish. Your content should be of high quality and that responds well to your customers and potential customers needs and interests. Put yourself in your customers’ shoes and ask yourself what information and content they would like to find on your site. Try to find out what words they are talking about and with whom they are doing their research (the keywords). When you find out what keywords to use, you will know how to place them in your content to improve your SEO and your online presence. Do this work for all your potential targets, from the most interesting to the least likely to convert.
Do not hesitate to visit your competitors’ sites. This will allow you to get inspiration, and in particular to get full information on the effective content to be published.
2. Social networks
Obviously, when we talk about online presence, we are also referring to social networks. However, be careful. Some social networks will not be useful for your small business. In order to have social media work efficiently for you, you will need to identify those that will have advantages for your business.
Use Facebook if you offer services for individuals. Do not use your personal page to promote your professional activity. Create a Fan page.
If you would like to present your skills to the entire community, and in particular to your colleagues or skilled trades, then opt for LinkedIn.
Finally, Twitter will be perfect if you want to communicate quickly. Of course, it will be necessary to publish posts regularly, but also to follow the relevant members.
It’s also recommended that you visit your social media networks very regularly to show that you are active and able to react immediately. It should not be forgotten that this is the privileged channel of internet users to communicate with a company, far ahead of postal mail and other more traditional channels.
3. Search Engine Optimization
Search Engine Optimization, better known as SEO, is directly linked to quality content. To increase your online presence, your website needs to be well-referenced with pertinent content. Indeed, a good SEO will allow you to appear in the first results of internet searches (which translates in particular by the volume of traffic you get).
If you do not have any notion in SEO, we recommend you to discover our folder “Start site SEO”. The document will provide you with the basics of what you need to know to create a site that works. It’s a personal and professional approach which is absolutely necessary to invest if you want a site that works in the long term, without having to pay traffic.
To conclude, we can therefore say that your online presence will not happen by itself, you have to contribute to it to be better positioned. A good online presence will enable you to acquire new customers for sure, and consequently increase your turnover.