Improve your local visibility on the internet
Even though the Internet is global, it’s best to start with exploring local visibility, which is significantly more affordable. For this, we suggest you discover all the necessary tricks involved in setting up local online marketing as soon as possible.
Contrary to what you might think, all regions have not only a paper directory but also an online directory. Registration is not done automatically, but it is up to you to take the necessary steps. Therefore, it’s necessary to carry out a quick search on the internet for all directories available in your region. Make sure they are still active and that new sites are added every day, and then sign up. Some directories are not free, but these are usually the best. Each of them gives you a real SEO boost in the long run.
Social networks such as Facebook, Twitter or Instagram are not only dedicated to national visibility. As a matter of fact, you can also position yourself locally. Facebook can, for example, allow you to reach new customers through a local marketing campaign (region and/or city!). Note that the social network allows you to present yourself as a local entity and not only national, or international.
By opting for social networks, you will benefit from many advantages. It’s an excellent strategy to be visible on the local level. When one of your fans likes your page, all of their friends will see it. Of course, it's important that your page has a professional look that reflects the values of your company.
Search Engine Optimization
If you own a website, your SEO has undoubtedly been established at a national level, depending on your national competitors. If you want your website to appear in the first results of local searches, it’s possible. You’ll need to rework the SEO of the latter by adding in relevant keywords. Include keywords that will represent your geographic location.
Google my business
You should know that most of your potential customers usually use Google to find a professional information or particular product. In addition, internet users generally consult only the first page of results. For this reason, it is essential that you be present on the first page.
By working on your own Google my Business page, you will have the opportunity to be extremely well positioned in local search results. Please note that by registering on Google my Business, you will receive the following benefits: