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How to monitor the traffic on competitors' websites and why

Monitoring your competitors is essential in marketing. This will allow you to understand their strategy and how they work, but also lets you see where their business comes from. To do this, we suggest you take an interest in the traffic of your competitors’ websites, and how to monitor it.

Why monitor your competitors' traffic?

It is important to know your competition so that you can better face it. By analyzing your competitors and the traffic generated by their websites, you will be able to increase your productivity and competitive edge. This strategy can also help you make some necessary changes on your website that will encourage its growth. You will find new sources of traffic and new types of content that you may not have otherwise thought of.

Obviously this is easier said than done, but there are still several solutions to analyzing the traffic of your competitors' websites.

Google Alerts

No need to look far. Indeed, Google has a system of alerts set up to let you monitor all your competitors’ content. To do this, simply enter the keywords of your choice in Google Alerts, and you will immediately be notified when corresponding content is published. The keywords may also include the exact names of your competitors.

This solution will not let you monitor the traffic of your competitors' websites, but you will still be able to monitor all content they publish and the reactions of their clientele. A great source of information at your fingertips.

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SEMRush

SEMRush is a great tool for monitoring the traffic of your competitors' websites. It is absolutely essential, so get it fast. There is a free version, but you can also buy a package for more features. SEMRush will give you access to a host of information simply by entering a domain name or the name of a website. You will be able to see the number of organic (natural) searches, the keywords used by your competitors, the main competitors of this website, the number of inbound links, the number of outbound links, paid keywords, etc. Additionally, you should note that this information is constantly updated, providing you with concrete information in a snapshot.

AHrefs

AHrefs is not a free tool, and you will have to pay a few dollars to get it. You can still enjoy the free version for 14 days to test it. Similar to the previous software, AHrefs will also allow you to access a variety of information. You will be able to analyze the organic traffic of your competitors and check the incoming links, but also analyze the paid traffic.

With these tools, you can analyze your competitors' website traffic in a discreet, but above all, legitimate way. This will let you obtain a lot of information and better position yourself on the internet.

If you want to know how ,we have the article you need.