Add business on Google Maps

It's important for businesses to be visible on the web. One quick and easy way to do so is to get your business on Google Maps. In this article we will discuss the benefits Google Maps can bring to your small business and of course, be well-referenced by Google for all searches that concern your activity in your geographic region.

Customers search for businesses around them

For a long time, businesses were not paying attention to Google Maps. In recent years, however, Google Maps have been shown directly in search results, and most internet users use Google (and by extension, Google Maps) rather than The Yellow Pages and other online directories. Therefore, a customer will directly search for a service or product on Google and see who around them offers it. Surely you can see the crucial importance of being well-placed during the customer's search for a small business around their area.

How to add your business on Google Maps

If you want to get your business on Google Maps, you will need to register with Google My Business. This is Google’s business directory, which allows you to know the geographic location of a business and its activity. You will be able to create the profile for your business with its location, opening hours, peak hours, photos, etc. When a user specifically searches for your business, it will appear on the right side of the search page. This form gives you the ability to simply be visible via Google, and of course Google Maps.

On Google Maps, all customers can leave a review on your directory listing. This will allow you to distinguish yourself from your competitors. Do not hesitate to encourage your customers to leave a review on your Google Maps page, so that you can appear more easily in the search results.

Helpful tips

Now that you are registered on Google Maps, you’ll need to put all the odds in your favor to be better positioned in the search results. It should be noted that internet users do not consult all the pages of a search result, especially in large cities where there are many professionals. To do this, your main goal is to appear on the first page of Google Map search results.

Here are some tips to help you achieve this:

• Note the specific type of activity. For example, if you are a hair salon, opt for “Johnson’s Hair Salon” instead of “Johnson & Co.”.
• Take the time to correctly write your description in detail. Describe what you offer in the most effective and concise manner possible.
• Don’t forget to mention the name of your city in your description.
• We recommend that you add some small high quality photos that show your professional activity.
• Don’t forget to include a direct link to your website.

With these actions, you will be able to take advantage of greater visibility and provide a real opportunity for internet users to find you thanks to Google Maps. Remember, this is all completely free of charge.