Our best guides to build and manage your SMB website
Building and managing a website that serves the needs of your small business requires time, money, motivation, expertise, and a lot more – but a high-quality website can become a valuable asset on the road to success, and that’s why we offer eighteen guides to support you in your journey.
1. Taking your first steps in building your SMB website
There are many people who question how useful a website is for a small business. Even though it is not mandatory, launching a (high quality) website can only benefit your business. We explain in detail how a small business can benefit from an SMB website.
Some of the difficult questions that we cover include the cost of an SMB website. Costs are often vague and the list of expense items is long, which is why we suggest that you learn how much an SMB website really costs.
Have you finally decided on creating a website specifically for your small business, but don’t know where to start? Get greater clarity by reading our essential checklist when creating an SMB website.
2. A high-quality SMB website: the essential technical aspects
Another complex question: the choice of website hosting. However, you will see that, as you learn more about it and understand some key points, it will be easy. Start learning now with our top tips for choosing your web hosting.
The “landing page” is a central aspect of your SMB website and is fundamental to its success. Building a landing page requires you to follow certain rules. Learn how to create an effective landing page for your website.
Calls to action, such as little hyperlinks or buttons found “here” and “there” all over many websites, are another powerful tool for ensuring the success of your small business. But maybe you’re one of those businesses that doesn’t have a CTA yet? If so, we explain how and why you should incorporate calls to action into your website.
A website where its pages take ten seconds to load is of no use whatsoever or virtually none. It would, therefore, be a shame to miss out on the chance to reduce loading times, especially once you know how easy it is: learn how to reduce the time taken for your website to load.
3. Learn how to manage a website on an everyday basis: our top tips
Practice makes perfect, or so they say: but the many mistakes that you can make while building a website can quickly become expensive, which is why we suggest that you learn how to avoid pitfalls when building your own website.
Building a website is all well and good, but building an effective one is even better! That inevitably involves optimizing your online presence and maximizing your profile, which is why we’ve selected our 5 favorite tools to enhance your online presence.
The first objective of a website built for a small business is often to encourage web users to come and visit the physical store. With this goal in mind, we recommend that you build a showcase website. We have therefore set up our top tips for transforming your website into a showcase for your business.
Need to update, refresh, or create a new website from scratch? This is often a tough decision, especially if you’re a novice. However, refreshing a website is a costly operation and is not something to be taken lightly, so find out now when it’s time to update or refresh a new website.
4. Learn how to optimize your website for success
In the case of an SMB, it is often worth building a close professional relationship with your customers: your website should help you to achieve that goal. See our tips for adding a human element to your website to build closer customer relationships.
Optimizing your website means providing it with effective content updates, but writer’s block is hard to avoid! In an era when we are faced with more and more web trends, that’s problematic, which is why we invite you to use our top 6 trendspotting tools.
Refreshing a website can be a real ordeal, but it is nevertheless possible to benefit from this long and costly process. Learn how to make the most of refreshing your website to improve it.
5. Creating and managing content: key moments in the lifecycle of your SMB website.
Above and beyond technical considerations, the websites that attract visitors are those where high-quality content is posted – but you can only achieve this by identifying what makes content good. We have therefore put together a list of our top tips for creating attractive content.
One of the major challenges that your small business website faces is the need to create original and unique content that remains topical and connected with your business. Clearly, this is far from straightforward, which is why we’ve shared our resources for coming up with new ideas for content.
Now that you know what constitutes “good quality content” you still need to learn how to create it. From text to graphics, a wide variety of tools are now available to enable you to save time, money, and gain relevance. Here’s our selection of the best tools for improving your content.
Few people truly understand how useful and beneficial it can be to reuse old content: but be careful, because it’s not something that can be done any old way. Take a look at our advice for reusing your content while maintaining its relevance.
The rich and diverse guides presented above should help you to master the challenges of building and managing your own SMB website!