Create relevant pages and structure your website
Creating your web pages and more largely the arborescence (structure) of one’s website is not a particularly easy feat. Questions such as, what should I put on my website or how should I organize it will be answered in this article.
The structure of a website…what is it? How important is it?
The website structure is generally defined by how you navigate on a website, hence by the menus that are present on the top and at the bottom of each page. Each page that is linked via these menus are considered to be “first-level” pages. “Second-level” pages, “third-level” pages and so forth are those that are linked via the “first-level” page etc.
How to plan a website structure is essential. If you didn’t know already, your website has two different types of visitors. On the one hand you have humans (internet users and potential clients) and on the other you have robots (in particular Google’s robot) that will rank you in search engines and direct traffic onto your website.
A structure of a website therefore aims to satisfy both visitors. It needs to be clear and intuitive so that a user can browse through your website without any difficulties. It should equally be organized and logical for the robots that will rank you. Robots will appreciate the quality and subject of a website page according to the words it has but also according to its position in the website structure.
Know what pages to make.
There are a few pages that are “universal” and found on practically all websites, like the contacts page or landing page. Nevertheless, unless you are a web expert, you may forget a few pages that are very useful to have on your website. Here are a few inspirations to help you:
Page list from a template: If you have chosen a template that is specially made for your career industry, it will generally have all of the necessary pages to allow you to present your activity completely.
Look at 3 or 4 competing websites: Take some time to do a little market research and look at how other websites in your field are organized so that you can take the best of what they have and reproduce it onto your website. It would be wise to compare yourself to businesses that are similar to yours and not big companies as the latter have different ambitions and budget.
Here is a list of pages that are often found on professional websites:
- About me
- Team presentation
- Services / Offers / Classes
- a page per service or offer - Pricings / menus
- Blogs and articles
- General selling conditions and legal mentions
Leads :
- Contact page
- Schedules and/or online reservations depending on your career
Media :
- Project portfolio
- Reviews
- Image bank
- Certificates, diplomas, etc.
Whether you are an independent worker, B2B service or small business, the pages or sections that you will want to have for your website will depend on what you do.
An accounting firm will need to have a part to present the team and what they offer while a restaurant will need to be able to showcase a menu, pricings and a bank image to present the place and the dishes.
To go even further, adding in pages on interesting subjects that would captivate the attention of your potential clients will help increase your website’s traffic. In order to do this, you will need to identify keywords and find new content ideas.
Make your pages
If you do not have any website template, or any idea of how to structure your future website, you can check out Heek. This little robot will give you design suggestions and a list of pages that you can choose to create depending on the sector and career that you are in. It’s over here!